Sample Carpet Cleaner Referral Marketing Campaign
Sample Carpet Cleaning Referral Marketing Campaign Description: Generate more referrals from current customers ______________________________________________________________________________ Objective: A. generate more sales from customer referrals B. stay in contact with current customers C. plant the seed for future referrals ______________________________________________________________________________ Campaign: Offer all current customers $20 gift card to refer new business Geography: All service areas Time: 12 months Why: to generate more sales $$ How: through direct mail postcards and email Size: current database of 1000 active customers Specs A. – Email 2 simple emails sent out, text only. Specs: B- 2 postcard designs Design #1- $25 visa gift card Design #2- no $$ offer 4000 6×9 postcards sent 4x throughout the year Alternate $ offer and no offer Campaign Cost: Total fixed Cost- $2400.00 Variable cost- $20 per referral ROI Objective: 10% of customers 100 ref...