Building !deas
commercial cleaning sales and marketing blog
Commercial Cleaning Sales and Marketing Plan Summary
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In this blog we map out a marketing plan for commercial cleaning, janitorial and carpet cleaning businesses focused on the business to business market.
Marketing Plan
With this advertising template the goal is exactly the same. We are not really trying to sell anything explicitly but just introduce ourselves. Using a real employee can be a great way to make your company more authentic and put a face, a real person behind the company. Let’s face it, nobody likes salespeople or ads but we do like meeting new people and making connections. To read the whole blog visit here >>>>>>>> Building !deas Blog
Targeting Commercial Property Managers- Which One? We see the term used all the time but newer people to the commercial market dont realize there is several different kinds. They all have different needs, different value propositions. Apartment Complexes – cheap ~ Non-Profit- usually for disabled, juvenile, senior can be 1 building or independent homes/apartments Military – dont have any experience Class A office space- full service meaning the tenant pays one price and PM provides everything usually multi-story types with the highest quality materials like real wood, stone, etc. Class A office space – cleaning not included, usually 1 story types but not always Class B- same as A but use cheaper materials and provide less service Misc Landlords- just like carpet cleaners, tons and tons of landlords that own 1 or 2 properties be careful ; Office Parks – lots of distributors, manufacturing, medical but can be anything. Usually they have a theme and tenant handle...
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