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commercial cleaning sales and marketing blog
Commercial Cleaning Sales and Marketing Plan Summary
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In this blog we map out a marketing plan for commercial cleaning, janitorial and carpet cleaning businesses focused on the business to business market.
Marketing Plan
Commercial carpet and tile cleaning email marketing template and script. Dear Prospect Company introduces spot free cleaning program Recently, two manufacturing clients of ours started using our Spot Free carpet cleaning service. The purpose of the service to set up a simple, cost effective way to keep your carpets looking great year round. This service has been a resounding success so far, as the link to our blog shows in the before/after pictures. We have removed all the carpet stains that would have stayed for months or even years. Company can provide you with a simple, inexpensive carpet cleaning program to remove drink spills and deep clean the high traffic areas of your building. We can customize a program to focus only on the high use areas of your building and then spot clean on a regular rotation. Blog Link I would like to schedule a brief 10 minute inspection and supply an estimate based on your needs. I can be reached anytime xxx-xxxx Thank You Shane Deubell Commercia...
Try Google’s innovation strategy Google is known for its innovation, having grown from a simple search engine to an Internet behemoth. How does it spur and support creativity throughout its workforce? Here’s the strategy as laid out on the Think With Google website: • Establish a clear mission. The entire organization should know what you’re working toward, and why it’s important. • Start small. You may have huge ambitions, but set realistic goals to begin. Be prepared to roll up your sleeves and commit to hard work in order to accomplish anything worthwhile. • Strive for progress, not perfection. You’ll make mistakes. When an idea doesn’t work out, study what happened and then move on. • Cast a wide net. Don’t limit yourself to your own organization or industry when seeking out ideas for new products or procedures. Look everywhere and keep an open mind. • Share information. Creativity an...
Carpet Cleaning Marketing Strategies, Realtor Preferred Vendor Programs This is a quick blog on marketing carpet cleaning to realtors and real estate offices, specifically in using preferred vendor programs. This marketing strategy is geared towards the residential market and I wanted to introduce the idea, most cleaners probably don’t realize that these programs exist locally and can be a great opportunity in some cases. How does a preferred vendor program work? Basically we pay a fee, usually a monthly installment of $100 to $300 depending on the size of real estate office. For this fee we get exclusive access to the realtors with contact information, access to the public office, events and maybe even a listing on their website. Exclusive depends on the individual company, most will try to keep contractors to 2-3 in each category. Is it worth it? YES, can be if you set up a routine to introduce yourself and stay in touch over the long term. In general referrals come from pe...
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