Target Marketing !deas For Residential Carpet Cleaners

So,what should be our starting point? A small, specific target that you can afford to hit every single month.

5k to 10k households max.


For research you can go to the eddm tool at the post office https://www.usps.com/business/every-door-direct-mail.htm


Nobody can tell you who to target, have to do some research and carve out a manageable group of households not population but households. Areas with good paying jobs is a start.


Use some common sense, people who make $30k a year can’t afford  rates of $400 a year to clean.


How? EVERYTHING you can afford for that target consistently for the next 12 months


1. EDDM

2. Coupon mailers

3. Adwords

4. door hangers

5. website

6. any potential referral source you can think of (use common sense only millionaires use interior decorators)

realtors, maid service, plumbing, window washers anybody who services that neighborhood.

7. Social media

8.Craigslist

9. Networking

10. Paid social media- angies, yelp, etc.


This is the easiest way to learn, its just too hard with all these options we have today. Break it down to a # you can manage and then unload.


Then you can keep track of real life numbers and know for fact which are your best investments for the next 5-10k households.



Target Marketing !deas For Residential Carpet Cleaners

Comments

Post a Comment

Popular posts from this blog

Commercial Carpet Cleaning Email Template

Commercial carpet and tile cleaning email marketing template and script. Dear Prospect Company introduces spot free cleaning program Recently, two manufacturing clients of ours started using our Spot Free carpet cleaning service. The purpose of the service to set up a simple, cost effective way to keep your carpets looking great year round. This service has been a resounding success so far, as the link to our blog shows in the before/after pictures. We have removed all the carpet stains that would have stayed for months or even years. Company can provide you with a simple, inexpensive carpet cleaning program to remove drink spills and deep clean the high traffic areas of your building. We can customize a program to focus only on the high use areas of your building and then spot clean on a regular rotation. Blog Link   I would like to schedule a brief 10 minute inspection and supply an estimate based on your needs. I can be reached anytime xxx-xxxx Thank You Shane Deubell Commercia...
Read more
Try Google’s innovation strategy Google is known for its innovation, having grown from a simple search engine to an Internet behemoth. How does it spur and support creativity throughout its workforce? Here’s the strategy as laid out on the Think With Google website: • Establish a clear mission. The entire organization should know what you’re working toward, and why it’s important.   • Start small. You may have huge ambitions, but set realistic goals to begin. Be prepared to roll up your sleeves and commit to hard work in order to accomplish anything worthwhile.   • Strive for progress, not perfection. You’ll make mistakes. When an idea doesn’t work out, study what happened and then move on.   • Cast a wide net. Don’t limit yourself to your own organization or industry when seeking out ideas for new products or procedures. Look everywhere and keep an open mind.   • Share information. Creativity an...
Read more

Sample Janitorial Brochure, Churches

Image
This was a quick overview of some ideas to think about when creating a commercial cleaning brochure, targeting churches. We started with a headline of “Don’t Take A Leap Of Faith with your next carpet cleaner”. The keyword here is faith, just a subtle way to let prospects know we understand their organization. Next to the headline is a picture tying into the headline of taking that leap of faith. The point here is we wanted to use keywords instead of being direct. To see sample janitorial brochure and read the entire blog >>>>> Building !deas
Read more