Building !deas

This is a quick video and blog on how to sell more tile and grout cleaning services. Tile cleaning and sealing can be a great cross sell for carpet cleaners either during a regular service or through reminders. Some of the subjects covered in the video is brochures, postcards, direct mail, landing pages, facebook marketing, email, referrals through maid services and retailers, youtube videos and of course using a website and SEO. http://methodcleanbiz.com/2017/04/15/carpet-cleaning-marketing-how-to-sell-more-tile-and-grout-services/

This was a quick overview of some ideas to think about when creating a commercial cleaning brochure, targeting churches. We started with a headline of “Don’t Take A Leap Of Faith with your next carpet cleaner”. The keyword here is faith, just a subtle way to let prospects know we understand their organization. Next to the headline is a picture tying into the headline of taking that leap of faith. The point here is we wanted to use keywords instead of being direct. To see sample janitorial brochure and read the entire blog >>>>> Building !deas

With this advertising template the goal is exactly the same. We are not really trying to sell anything explicitly but just introduce ourselves. Using a real employee can be a great way to make your company more authentic and put a face, a real person behind the company. Let’s face it, nobody likes salespeople or ads but we do like meeting new people and making connections. To read the whole blog visit here >>>>>>>> Building !deas Blog

Carpet Cleaning Advertising, How To Create A Sales Funnel This is a quick blog on creating a sales funnel for a carpet cleaning advertising campaign . A sales funnel in advertising is taking someone by the hand step by step through your sales process. Nowadays we mainly see the subject in internet marketing connected with landing pages or email. We could just as easily include phone calls and direct mail marketing to the mix also. What is a sales funnel in advertising? For a carpet cleaning service or in this example tile & grout steam cleaning directed at homeowners. For our industry we are starting off with a cold lead, moving them to a qualifying step, confirming interest as a prospect, scheduling an estimate and finally becoming a customer. To see the whole blog visit here >>>>> http://methodcleanbiz.com/2017/03/01/carpet-cleaning-advertising-how-to-create-a-sales-funnel /

One of the biggest challenges with following up with commercial leads, prospects and customers is "What Do I Say?", what should be included in a follow up phone call, email, print mail piece. This is the biggest question commercial cleaning services ask me. Visit our website to see samples >>>> commercial cleaning marketing material

This is a quick blog on where to get links for your commercial cleaning website . Mainly what are some of the categories and main websites to get started generating traffic and letting the search engines (google) know you exist. One thing I want to point out is I am not an SEO expert or claim to be, this is more of a general overview or practical view for a commercial cleaning service, carpet cleaning service, etc. We keep hearing we need to get links for our website to crawl up the google rankings, so the first question is always but where? Here are some of the basics. Signing up for 50 directories is fine and basic local seo today but what we really want to do is then choose 5 and add information that people actually click on and stay. Better off having 1 good video then 10 crappy ones or 1 good article then 5 nobody reads. Read the full blog >>>>>>>>>> http://methodcleanbiz.com/2016/12/10/where-do-i-find-links-for-my-commercial-cleaning-website/...

What is the purpose of a landing page? Many reasons, one is when prospects fill in the form information is automatically populated into the crm and automated routines can begin. These can be in the form of emails, reminders to follow up phone calls, links to your blog and e newsletters to name a couple. Watch the video and read the blog on creating commercial cleaning landing pages for specific prospects. http://methodcleanbiz.com/2016/11/30/sample-commercial-cleaning-landing-page/amp/

Sample Commercial Carpet Cleaning Business Plan This is a quick exercise on putting together a commercial carpet cleaning business plan. The goal is to create a quick 1 page business plan template that can be added to and changed over time. Now we can find plenty of software nowadays to create 30 page templates to submit to a bank or investor. This plan is more for us small business owners to actually use on a monthly basis or at least a couple times a year. The idea is to ask what if questions for our business and come up with a written plan of answers. This way when bad things do happen (and they will I can guarantee it) we have a pathway already set up of what the next move is. Read full blog and watch video here >>>>> Commercial Cleaning Business Plan

Carpet Cleaning Marketing Strategies, Realtor Preferred Vendor Programs This is a quick blog on marketing carpet cleaning to realtors and real estate offices, specifically in using preferred vendor programs. This marketing strategy is geared towards the residential market and I wanted to introduce the idea, most cleaners probably don’t realize that these programs exist locally and can be a great opportunity in some cases. How does a preferred vendor program work? Basically we pay a fee, usually a monthly installment of $100 to $300 depending on the size of real estate office. For this fee we get exclusive access to the realtors with contact information, access to the public office, events and maybe even a listing on their website. Exclusive depends on the individual company, most will try to keep contractors to 2-3 in each category. Is it worth it? YES, can be if you set up a routine to introduce yourself and stay in touch over the long term. In general referrals come from pe...

In this blog we map out a marketing plan for commercial cleaning, janitorial and carpet cleaning businesses focused on the business to business market. Marketing Plan

This is a quick blog on marketing a tile cleaning business to local commercial accounts using an email template . This specific theme or value proposition is focused on restrooms, I know fun wow! Two things about commercial restrooms, one most modern buildings have tile and grout in their restrooms. Two the biggest complaints year after year for commercial accounts is the condition of the restrooms or restroom supplies. The goal here is not to provide daily or even weekly cleaning service but tile & grout steam cleaning, sealing and color seal. Most will probably be in the 2-4x year range but some high traffic buildings in retail or restaurants might be interested in monthly or bi-monthly. This can be a great way to get your foot in the door to cross sell commercial carpet cleaning jobs later on down the road or even put together packages of say carpets 2x year and tile 2x year. Marketing Tile Cleaning Email Template We started this email template with a headline “How can we...

Please Share This Post On Your Social Pages Use sales forecasting for commercial carpet & tile cleaning estimates. This is a quick video on using forecasting to determine when it is time to hire a new technician. Often us contractors wait until the last minute to hire new staff and that usually doesnt work out too well. Regardless if hiring a part, full time or casual employee its always best to plant the seed and start the process months before we actually need someone. The easiest way is to create a table in word or spreadsheet in excel or just take a piece of paper and a pencil. This is an example of a sales forecasting table separate by 3 columns. Customer, estimate amount and probability or forecast. In the first column list name of the customer or bid, examples medical building, restaurant and property management account. Second column list the gross amount of the bid, in this example we put $1000 dollars for medical, $12000 restaurant and $3000 for property management co...

 Cold Calling Script Commercial Carpet Cleaning Description: This is an introduction cold call Objective: A. set a brief 15 minute estimate B. get email address and start follow up campaign C. Qualify interest level and service Geography: Size: Industry: Value Proposition: Receptionist – Hello, my name is Bob with ABC carpet cleaning, we specialize in commercial carpet cleaning. I’m trying to connect with the person that handles that for your company. -Reception connects- Contact- Hello contact, this is Bob from abc carpet cleaning. (some people like to ask if I have caught you at a bad time) Reason for my call (choose an option) – We help businesses improve the appearance of their carpet and can remove most common stains like coffee spills and can freshen up any high traffic areas. – We specialize in commercial carpet cleaning, setting up simple, inexpensive programs to keep your carpet great looking year round. I’d like to come out and introduce o...

Tip On Cleaning Commercial Restroom Tile & Grout  Floors Magic Erasers! I know it sounds crazy …. They work great on hard tile surfaces like ceramic tile floors commonly found in commercial restrooms and lobbies. Especially in corners, edges, baseboards and small spaces around fixtures. You can also buy pads that go under different size floor machines, great for those auto dealerships. FYI dont do anything for grout though, this is for the tile floor. *** Wouldn’t recommend using them on stone as they will remove polish. Mainly we use them on ceramic/porcelain floors and walls for detail work. Commercial Restroom Tile & Grout Cleaning Tip

Podcast discussion on commercial carpet & tile cleaning marketing Listen Here In this podcast we discuss commercial carpet & tile cleaning marketing and prospecting.  Some of the topics we cover in this discussion are. Questions to ask in finding MY ideal prospect: What time of day or days of week do i want to run shifts What type of industries do i add or delete What services do i specialize in How large of accounts do we want? 5k sqr ft or 100k What is our geographic coverage area For example lets create a profile. During the day, dont care industry, carpet and hard tile, less than 10k sqr ft and within 10 miles. The next question is who fits in this ideal profile?  Churches, Schools, Small Medical, Fine dining, Condos, Apartments …. Whats the Math?  if we are willing to commit on contacting 20 businesses a week for example and the goal is 3x a year min. 20 contacts X 52 weeks = 1040 / by 3. Equals 346 businesses contacted every 17 weeks. Qualified/Unqu...