Try Google’s innovation strategy Google is known for its innovation, having grown from a simple search engine to an Internet behemoth. How does it spur and support creativity throughout its workforce? Here’s the strategy as laid out on the Think With Google website: • Establish a clear mission. The entire organization should know what you’re working toward, and why it’s important. • Start small. You may have huge ambitions, but set realistic goals to begin. Be prepared to roll up your sleeves and commit to hard work in order to accomplish anything worthwhile. • Strive for progress, not perfection. You’ll make mistakes. When an idea doesn’t work out, study what happened and then move on. • Cast a wide net. Don’t limit yourself to your own organization or industry when seeking out ideas for new products or procedures. Look everywhere and keep an open mind. • Share information. Creativity an...
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