Building !deas

COVER LETTER Company address city,state,zip Company is a leading provider of carpet and tile cleaning for Commercial buildings in City. Our goal is to provide a clean and healthy environment for our customers through state of the art cleaning technology and a commitment to customer service. Safety is a priority for our customers and employees, while in your facility or home we follow a detailed health /safety program, This insures quality service, happy employees and competitive prices. We provide daily, weekly janitorial service and specialty cleaning programs for: ∙ Carpet steam cleaning ∙ Tile & grout clean/seal ∙VCT floor waxing ∙ Restroom steam cleaning Phone number Thank You, Name Title _______________________________________________________________________________________________ _______ PRICE PAGE Customer name OFFICE BUILDING TO BE SERVICED address address JANITORIAL SERVICES: Monthly Janitorial Cost $7,549.00 Annual $ 90,588.00   NOTE: These services will be performed Mon

So,what should be our starting point? A small, specific target that you can afford to hit every single month. 5k to 10k households max. For research you can go to the eddm tool at the post office https://www.usps.com/business/every-door-direct-mail.htm Nobody can tell you who to target, have to do some research and carve out a manageable group of households not population but households. Areas with good paying jobs is a start. Use some common sense, people who make $30k a year can’t afford  rates of $400 a year to clean. How? EVERYTHING you can afford for that target consistently for the next 12 months 1. EDDM 2. Coupon mailers 3. Adwords 4. door hangers 5. website 6. any potential referral source you can think of (use common sense only millionaires use interior decorators) realtors, maid service, plumbing, window washers anybody who services that neighborhood. 7. Social media 8.Craigslist 9. Networking 10. Paid social media- angies, yelp, etc. This is the easiest way to learn, its ju

This is going to be helpful mainly in macro marketing campaigns where you cant control where the customer calls from. Think adwords, website, newspaper, etc. You take the information and download into an excel sheet (no formulas needed). Just use top bar to list name,address, city, state, zip, phone, or whatever else. Then save in csv. and go to google mymaps to upload. You can upload the info and see on a map where clusters are occurring. So for example you can upload all your internet customers or all your tile customers, adwords, etc and see if anything interesting happens. The cool thing is you can layer it so each one is colored differently. Its really unlimited…. Here is a link of a small one i did for carpet retailers to see what i mean. Cant really see anything specific i know but try it with hundreds or thousands and you will definitely see clusters in some cases. Which may give you an idea of where to invest next. https://www.google.com/maps/d/edit?mid=zZZC0IB_z5Bc.ku761cf_vy

Get more out of your youtube videos optimize, here are some basic tips. 1. Set up youtube with your google + account 2. Get a channel 3. Follow instructions/ checklist on tips to improve 4. Associated website- under channel settings – advanced- scroll down to associated website and verify your website. This allows you to put links in the videos to your website Videos 1. about section section must put full link to your website http://www . cc.com 2. 100-200 words describing or article on subject in the video- more if you choose 3. NAP- name, address, phone number of your business 4. info/settings button – go to advanced tab, on right is location put either your business location or town,state zip you want people to find it. 5. time/day 6. Tie it to your social media sites, its just a box you check 7. Annotations- add annotation, you can put a text box/speech bubble in the video linking to your google + page or to your website if you verify it. Example- Get Free Estimate! when they clic

Landing Pages Basically its a webpage you send leads to learn more information about your company, more info on a specific subject and/or schedule an estimate or appointment. What kinds? 1. traditional “seo guy” meaning is a page separate from your website and is only 1 page. Most are set up simple to solicit a quick response. An example might be you want to focus an adwords campaign just about stone refinishing or pet odor removal. So you would buy a domain like stonerefinishingpro.com or whatever and create 1 simple page with info about that subject and a request estimate form and option go to your main website. 2. The other option is create a page on your website and/or send link to a specific page on your website. Where can you use them? Facebook, adword campaigns, your b-card, postcard, coupon mailers, radio ads. ANY way you advertise. WHY? This way you can test/create very specific offers for very specific people. Maybe your postcard is eddm and you only want an offer just

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