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Sample Carpet Cleaning Referral Marketing Campaign Description: Generate more referrals from current customers ______________________________________________________________________________ Objective: A. generate more sales from customer referrals B. stay in contact with current customers C. plant the seed for future referrals ______________________________________________________________________________ Campaign: Offer all current customers $20 gift card to refer new business Geography: All service areas Time: 12 months Why: to generate more sales $$ How: through direct mail postcards and email Size: current database of 1000 active customers Specs A. – Email 2 simple emails sent out, text only. Specs: B- 2 postcard designs Design #1- $25 visa gift card Design #2- no $$ offer 4000 6×9 postcards sent 4x throughout the year Alternate $ offer and no offer Campaign Cost: Total fixed Cost- $2400.00 Variable cost- $20 per referral ROI Objective: 10% of customers 100 referrals x j

Referral Phone Script Ring Ring Homeowner –Hello Hello Ms. Jones? Homeowner- Yes this is me. Hi, this is ‘john” with the greatest carpet cleaning ever, we had an appointment at your home in March to clean the carpets in the living room. Pause I wanted to personally call and thank you for the review you left for us on Facebook. We have an exclusive offer for you that gives $50 CASH BACK for any friends or family members you recommend to us. Do you know anyone that can take advantage of a service like ours? Oh OK, well I can mail/email a coupons/special offers/b cards that you can share and after we set up any appointment will send you a VISA gift card for $50. How does that sound? Carpet Cleaning Referral - Phone Script

Commercial carpet and tile cleaning email marketing template and script. Dear Prospect Company introduces spot free cleaning program Recently, two manufacturing clients of ours started using our Spot Free carpet cleaning service. The purpose of the service to set up a simple, cost effective way to keep your carpets looking great year round. This service has been a resounding success so far, as the link to our blog shows in the before/after pictures. We have removed all the carpet stains that would have stayed for months or even years. Company can provide you with a simple, inexpensive carpet cleaning program to remove drink spills and deep clean the high traffic areas of your building. We can customize a program to focus only on the high use areas of your building and then spot clean on a regular rotation. Blog Link   I would like to schedule a brief 10 minute inspection and supply an estimate based on your needs. I can be reached anytime xxx-xxxx Thank You Shane Deubell Commercial Ca