Discussion on commercial carpet & tile cleaning marketing
Podcast discussion on commercial carpet & tile cleaning marketing Listen Here In this podcast we discuss commercial carpet & tile cleaning marketing and prospecting. Some of the topics we cover in this discussion are. Questions to ask in finding MY ideal prospect: What time of day or days of week do i want to run shifts What type of industries do i add or delete What services do i specialize in How large of accounts do we want? 5k sqr ft or 100k What is our geographic coverage area For example lets create a profile. During the day, dont care industry, carpet and hard tile, less than 10k sqr ft and within 10 miles. The next question is who fits in this ideal profile? Churches, Schools, Small Medical, Fine dining, Condos, Apartments …. Whats the Math? if we are willing to commit on contacting 20 businesses a week for example and the goal is 3x a year min. 20 contacts X 52 weeks = 1040 / by 3. Equals 346 businesses contacted every 17 weeks. Qualified/Unqualified to create