Building !deas

Please Share This Post On Your Social Pages Use sales forecasting for commercial carpet & tile cleaning estimates. This is a quick video on using forecasting to determine when it is time to hire a new technician. Often us contractors wait until the last minute to hire new staff and that usually doesnt work out too well. Regardless if hiring a part, full time or casual employee its always best to plant the seed and start the process months before we actually need someone. The easiest way is to create a table in word or spreadsheet in excel or just take a piece of paper and a pencil. This is an example of a sales forecasting table separate by 3 columns. Customer, estimate amount and probability or forecast. In the first column list name of the customer or bid, examples medical building, restaurant and property management account. Second column list the gross amount of the bid, in this example we put $1000 dollars for medical, $12000 restaurant and $3000 for property management compan

 Cold Calling Script Commercial Carpet Cleaning Description: This is an introduction cold call Objective: A. set a brief 15 minute estimate B. get email address and start follow up campaign C. Qualify interest level and service Geography: Size: Industry: Value Proposition: Receptionist – Hello, my name is Bob with ABC carpet cleaning, we specialize in commercial carpet cleaning. I’m trying to connect with the person that handles that for your company. -Reception connects- Contact- Hello contact, this is Bob from abc carpet cleaning. (some people like to ask if I have caught you at a bad time) Reason for my call (choose an option) – We help businesses improve the appearance of their carpet and can remove most common stains like coffee spills and can freshen up any high traffic areas. – We specialize in commercial carpet cleaning, setting up simple, inexpensive programs to keep your carpet great looking year round. I’d like to come out and introduce our company to you. – work with fac

Tip On Cleaning Commercial Restroom Tile & Grout  Floors Magic Erasers! I know it sounds crazy …. They work great on hard tile surfaces like ceramic tile floors commonly found in commercial restrooms and lobbies. Especially in corners, edges, baseboards and small spaces around fixtures. You can also buy pads that go under different size floor machines, great for those auto dealerships. FYI dont do anything for grout though, this is for the tile floor. *** Wouldn’t recommend using them on stone as they will remove polish. Mainly we use them on ceramic/porcelain floors and walls for detail work. Commercial Restroom Tile & Grout Cleaning Tip

Podcast discussion on commercial carpet & tile cleaning marketing Listen Here In this podcast we discuss commercial carpet & tile cleaning marketing and prospecting.  Some of the topics we cover in this discussion are. Questions to ask in finding MY ideal prospect: What time of day or days of week do i want to run shifts What type of industries do i add or delete What services do i specialize in How large of accounts do we want? 5k sqr ft or 100k What is our geographic coverage area For example lets create a profile. During the day, dont care industry, carpet and hard tile, less than 10k sqr ft and within 10 miles. The next question is who fits in this ideal profile?  Churches, Schools, Small Medical, Fine dining, Condos, Apartments …. Whats the Math?  if we are willing to commit on contacting 20 businesses a week for example and the goal is 3x a year min. 20 contacts X 52 weeks = 1040 / by 3. Equals 346 businesses contacted every 17 weeks. Qualified/Unqualified   to create

Commercial Restroom Tile Cleaning, Marketing Strategy No, i am not talking about daily,weekly, monthly type restroom cleaning like swisher/cintas.  Selling commercial tile and grout cleaning packages similar to carpet cleaning packages. 2x,4x,6 year or monthly.Restrooms are just the value proposition to get you there. Ask any building manager if they have interest in a tile and grout cleaning bid and the answer is we really do not have any and they are not dirty anyways. But if you ask that same manager if they have interest in “steam cleaning” and sealing their restroom tile, or sanitizing their restroom. THEN they want to learn more. #1 complaint at every building in america is restroom cleanliness, carpet appearance is far down the list and barely in top ten. Now take that number and take into account nobody is doing it and now you have a good match up you can win, the probabilities are now in your favor. You can also  use it as a cross-selling opportunity to create packages includ

Commercial Carpet Cleaning Landing Page, What Is a Landing Page? Basically its a webpage you send leads to learn more information about your company, more info on a specific subject and/or schedule an estimate or appointment. What kinds? 1.Page separate from your website and is only 1 page. Most are set up simple to solicit a quick response. An example might be you want to focus an adwords campaign just about floor stripping and waxing for construction projects. So you would buy a domain name and create 1 simple page with info about floor stripping and waxing construction projects and a request estimate form with an option to go on your main website. 2. The other option is create a page on your website and/or send link to a specific page on your website. Where can you use them? Facebook, adword campaigns, linkedin,  b-card, postcard, sales letters. ANY way you market to commercial leads. WHY? This way you can create very specific value propositions for very specific prospects, be a spe

Lets face it, most of us can’t afford a big boy advertising campaign with radio/tv ads to cover a metro area. So,what should be our starting point? A small, specific target that you can afford to hit every single month. 5k to 10k households max. For research you can go to at the post office https://www.usps.com/business/every-door-direct-mail.htm Nobody can tell you who to target, have to do some research and carve out a manageable group of households not population but households. Areas with good paying jobs is a start. Use some common sense, people who make $30k a year can’t afford camacho rates of $400 a year to clean. How? EVERYTHING you can afford for that target consistently for the next 12 months 1. EDDM 2. Coupon mailers 3. Adwords 4. door hangers 5. website- local seo 6. any potential 3rd party referral source you can think of (use common sense only millionaires use interior decorators) realtors, maid service, plumbing, window washers anybody who services that neighborhood. 7

Commercial Carpet Cleaning- Marketing Campaign Template Before spending the $$, simply write down what your goal is, time frame, description, messages, pictures, ROI standard, etc. and, and most importantly the set of actions you will take and frequency schedule. All you need is a pencil and paper. Map out a PLAN. They can be as large or small as you choose. EXAMPLE: Description: Generate more referrals from current customers ______________________________________________________________________________ Objective: A. generate more sales from customer referrals B. stay in contact with current customers C. plant the seed for future referrals ______________________________________________________________________________ Campaign: Offer all current customers $20 gift card to refer new business Geography: All service areas Time: 12 months Why: to generate more sales $$ How: through direct mail postcards and email Size: current database of 1000 active customers Specs A .- Email 2 simp

Using A Texting Strategy For Commercial Carpet Cleaning Leads Using A Texting Strategy For Commercial Carpet Cleaning Leads

Working ON your commercial carpet cleaning business story.  Careers on different paths A crew of workmen was repairing railroad tracks one hot day when an approaching train brought their job to a temporary halt. The train ground to a stop, and an executive stepped out of the last car. Dave, the crew leader, recognized the speaker. “Jim! It’s great to see you!” They shook hands and chatted for a few minutes, and then the executive returned to the train. As the train started moving away, one of the workmen asked, “Wasn’t that the CEO of the railroad? How do you know him?”   “We started working for this railroad together 23 years ago,” Dave explained.   “So how come he’s the boss and you’re out here in the hot sun?”   “Well,” Dave said, “I guess I went to work for 10 bucks an hour and Jim went to work for the railroad.” Method Clean Solution Center Building !deas Newsletter http://methodcleanbiz.com Working ON your business story

Adults: Make time to have fun Play isn’t just for children. You may not be picking sides for dodge ball or jumping rope at recess, but as an adult, you need some playtime to relieve stress, keep your mind sharp, and stay physically fit. Try these simple ideas for putting play into your life:   • Play games. Host a regular night or weekend with family and friends. Play cards, board games, and interactive games like charades or Dungeons & Dragons.   • Go out with co-workers. Join in after-work activities with others in your organization. You don’t always have to go to the bar; suggest bowling or a game of miniature golf.   • Get a pet. Playing with a dog or cat can be relaxing and fun.   • Find playful friends. Expand your network to include some positive-minded people who like to try new things.   • Take up a hobby. Get involved in something that will exercise your mind and body—magic, square dancing, amateur theater, etc. You’ll meet new people while you put more play into your lif

Put your attitude to work Business success is an ongoing journey, not a destination.   You’ve got to show up every day and concentrate consistently on the activities that lead to achievement.   You can keep moving forward from goal to goal by practicing three fundamental strategies:   • Focus on the bright side. Emphasize what you genuinely enjoy about your job and the people you work with, and express your gratification as much as you can.   • Turn negatives into positives. Don’t obsess over obstacles and setbacks. Treat failures as an opportunity to spot mistakes and moveforward.   • Move quickly. Don’t waste time when you’ve got a problem to solve or an idea to put into action. A rapid response gets attention and builds excitement. Put your attitude to work

Targeting Commercial Property Managers- Which One? We see the term used all the time but newer people to the commercial market dont realize there is several different kinds. They all have different needs, different value propositions. Apartment Complexes – cheap ~ Non-Profit- usually for disabled, juvenile, senior can be 1 building or independent homes/apartments Military – dont have any experience Class A office space- full service meaning the tenant pays one price and PM provides everything usually multi-story types with the highest quality materials like real wood, stone, etc. Class A office space – cleaning not included, usually 1 story types but not always Class B- same as A but use cheaper materials and provide less service Misc Landlords- just like carpet cleaners, tons and tons of landlords that own 1 or 2 properties be careful ; Office Parks – lots of distributors, manufacturing, medical but can be anything. Usually they have a theme and tenant handles all cleaning but not

Try Google’s innovation strategy Google is known for its innovation, having grown from a simple search engine to an Internet behemoth. How does it spur and support creativity throughout its workforce? Here’s the strategy as laid out on the Think With Google website: • Establish a clear mission. The entire organization should know what you’re working toward, and why it’s important.   • Start small. You may have huge ambitions, but set realistic goals to begin. Be prepared to roll up your sleeves and commit to hard work in order to accomplish anything worthwhile.   • Strive for progress, not perfection. You’ll make mistakes. When an idea doesn’t work out, study what happened and then move on.   • Cast a wide net. Don’t limit yourself to your own organization or industry when seeking out ideas for new products or procedures. Look everywhere and keep an open mind.   • Share information. Creativity and innovation won’t flourish in a vacuum. Get your ideas out into the open for others to loo

Are You Using The “Burn Test” For Sales/Marketing? WHY NOT? Actually fiber ID but thats one way how to identify. Every cleaner is 1. Quality 2. Professional 3. Wants to separate from the “hacks” So show them! Now whenever someone calls you can ask what fiber it is made of. They wont know unless its “berber” or sometimes wool. Regardless if you give estimates on phone/home you can now say we have to identify the fiber before giving specific service recommendations. Make up a sell sheet for each fiber with a casual, short (not technical) overview of the fiber they have. Bullet points on the common characteristics and specific service recommendations for THAT fiber. Just keep sell sheets in your book and staple the one they have to the estimate. With links to your website for even more info if they are interested. People always ask why is this happening? Well, its made of olefin and these are the characteristics of olefin. These are the common challenges and our solutions. This is why you

Look For Hot Commercial Tile Cleaning Leads in Local Newspaper They have stories about businesses that are growing . Hint, hint, they have money AND a need. This has been a great resource and cheap i might add over the years. Takes all of 5 minutes to scan through real quick. Look for : Growth stories Tax breaks Real estate transactions Help wanted Anything where a business is adding employees (dirt) or space (more opportunity of dirt) or $$$ of course.   Look For Hot Commercial Tile Cleaning Leads in Newspaper

Sample Carpet Cleaning Referral Marketing Campaign Description: Generate more referrals from current customers ______________________________________________________________________________ Objective: A. generate more sales from customer referrals B. stay in contact with current customers C. plant the seed for future referrals ______________________________________________________________________________ Campaign: Offer all current customers $20 gift card to refer new business Geography: All service areas Time: 12 months Why: to generate more sales $$ How: through direct mail postcards and email Size: current database of 1000 active customers Specs A. – Email 2 simple emails sent out, text only. Specs: B- 2 postcard designs Design #1- $25 visa gift card Design #2- no $$ offer 4000 6×9 postcards sent 4x throughout the year Alternate $ offer and no offer Campaign Cost: Total fixed Cost- $2400.00 Variable cost- $20 per referral ROI Objective: 10% of customers 100 referrals x j

Referral Phone Script Ring Ring Homeowner –Hello Hello Ms. Jones? Homeowner- Yes this is me. Hi, this is ‘john” with the greatest carpet cleaning ever, we had an appointment at your home in March to clean the carpets in the living room. Pause I wanted to personally call and thank you for the review you left for us on Facebook. We have an exclusive offer for you that gives $50 CASH BACK for any friends or family members you recommend to us. Do you know anyone that can take advantage of a service like ours? Oh OK, well I can mail/email a coupons/special offers/b cards that you can share and after we set up any appointment will send you a VISA gift card for $50. How does that sound? Carpet Cleaning Referral - Phone Script

Commercial carpet and tile cleaning email marketing template and script. Dear Prospect Company introduces spot free cleaning program Recently, two manufacturing clients of ours started using our Spot Free carpet cleaning service. The purpose of the service to set up a simple, cost effective way to keep your carpets looking great year round. This service has been a resounding success so far, as the link to our blog shows in the before/after pictures. We have removed all the carpet stains that would have stayed for months or even years. Company can provide you with a simple, inexpensive carpet cleaning program to remove drink spills and deep clean the high traffic areas of your building. We can customize a program to focus only on the high use areas of your building and then spot clean on a regular rotation. Blog Link   I would like to schedule a brief 10 minute inspection and supply an estimate based on your needs. I can be reached anytime xxx-xxxx Thank You Shane Deubell Commercial Ca

COVER LETTER Company address city,state,zip Company is a leading provider of carpet and tile cleaning for Commercial buildings in City. Our goal is to provide a clean and healthy environment for our customers through state of the art cleaning technology and a commitment to customer service. Safety is a priority for our customers and employees, while in your facility or home we follow a detailed health /safety program, This insures quality service, happy employees and competitive prices. We provide daily, weekly janitorial service and specialty cleaning programs for: ∙ Carpet steam cleaning ∙ Tile & grout clean/seal ∙VCT floor waxing ∙ Restroom steam cleaning Phone number Thank You, Name Title _______________________________________________________________________________________________ _______ PRICE PAGE Customer name OFFICE BUILDING TO BE SERVICED address address JANITORIAL SERVICES: Monthly Janitorial Cost $7,549.00 Annual $ 90,588.00   NOTE: These services will be performed Mon

So,what should be our starting point? A small, specific target that you can afford to hit every single month. 5k to 10k households max. For research you can go to the eddm tool at the post office https://www.usps.com/business/every-door-direct-mail.htm Nobody can tell you who to target, have to do some research and carve out a manageable group of households not population but households. Areas with good paying jobs is a start. Use some common sense, people who make $30k a year can’t afford  rates of $400 a year to clean. How? EVERYTHING you can afford for that target consistently for the next 12 months 1. EDDM 2. Coupon mailers 3. Adwords 4. door hangers 5. website 6. any potential referral source you can think of (use common sense only millionaires use interior decorators) realtors, maid service, plumbing, window washers anybody who services that neighborhood. 7. Social media 8.Craigslist 9. Networking 10. Paid social media- angies, yelp, etc. This is the easiest way to learn, its ju

This is going to be helpful mainly in macro marketing campaigns where you cant control where the customer calls from. Think adwords, website, newspaper, etc. You take the information and download into an excel sheet (no formulas needed). Just use top bar to list name,address, city, state, zip, phone, or whatever else. Then save in csv. and go to google mymaps to upload. You can upload the info and see on a map where clusters are occurring. So for example you can upload all your internet customers or all your tile customers, adwords, etc and see if anything interesting happens. The cool thing is you can layer it so each one is colored differently. Its really unlimited…. Here is a link of a small one i did for carpet retailers to see what i mean. Cant really see anything specific i know but try it with hundreds or thousands and you will definitely see clusters in some cases. Which may give you an idea of where to invest next. https://www.google.com/maps/d/edit?mid=zZZC0IB_z5Bc.ku761cf_vy

Get more out of your youtube videos optimize, here are some basic tips. 1. Set up youtube with your google + account 2. Get a channel 3. Follow instructions/ checklist on tips to improve 4. Associated website- under channel settings – advanced- scroll down to associated website and verify your website. This allows you to put links in the videos to your website Videos 1. about section section must put full link to your website http://www . cc.com 2. 100-200 words describing or article on subject in the video- more if you choose 3. NAP- name, address, phone number of your business 4. info/settings button – go to advanced tab, on right is location put either your business location or town,state zip you want people to find it. 5. time/day 6. Tie it to your social media sites, its just a box you check 7. Annotations- add annotation, you can put a text box/speech bubble in the video linking to your google + page or to your website if you verify it. Example- Get Free Estimate! when they clic

Landing Pages Basically its a webpage you send leads to learn more information about your company, more info on a specific subject and/or schedule an estimate or appointment. What kinds? 1. traditional “seo guy” meaning is a page separate from your website and is only 1 page. Most are set up simple to solicit a quick response. An example might be you want to focus an adwords campaign just about stone refinishing or pet odor removal. So you would buy a domain like stonerefinishingpro.com or whatever and create 1 simple page with info about that subject and a request estimate form and option go to your main website. 2. The other option is create a page on your website and/or send link to a specific page on your website. Where can you use them? Facebook, adword campaigns, your b-card, postcard, coupon mailers, radio ads. ANY way you advertise. WHY? This way you can test/create very specific offers for very specific people. Maybe your postcard is eddm and you only want an offer just

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