Commercial Carpet Cleaning- Marketing Campaign Template

Commercial Carpet Cleaning- Marketing Campaign Template


Before spending the $$, simply write down what your goal is, time frame, description, messages, pictures, ROI standard, etc.


and, and most importantly the set of actions you will take and frequency schedule.


All you need is a pencil and paper.

Map out a PLAN.


They can be as large or small as you choose.


EXAMPLE:


Description: Generate more referrals from current customers


______________________________________________________________________________


Objective: A. generate more sales from customer referrals


B. stay in contact with current customers


C. plant the seed for future referrals


______________________________________________________________________________


Campaign: Offer all current customers $20 gift card to refer new business


Geography: All service areas


Time: 12 months


Why: to generate more sales $$


How: through direct mail postcards and email


Size: current database of 1000 active customers


Specs A.- Email


2 simple emails sent out, text only.

Value-

Subject line-

Text-


Specs: B- 2 postcard designs


Design #1- $25 visa gift card

Value-

Picture used-

Headline-

Text-


Design #2- no $$ offer

Value-

Picture-

Headline-

Text-


4000 6×9 postcards sent 4x throughout the year


Alternate $ offer and no offer


Campaign Cost:


Total fixed Cost- $2400.00


Variable cost- $20 per referral


ROI Objective: 10% of customers


100 referrals x job average of $150 = $15,000


Fixed cost- $2400


Variable- $1000 ( assuming half took advantage of $20 and half didn’t)


Revenue- $15000


ROI- 4.4


Schedule:


May 1st – postcard $25 offer


July 1st- postcard no offer


Sept 1st- email


November 1st- postcard $20


January 1st no offer


March 1st- email


Main Value Proposition: A. Get $20 cash back


 


Method Clean Commercial Solution Center


Building !deas Newsletter


http://methodcleanbiz.com/blog



Commercial Carpet Cleaning- Marketing Campaign Template

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