Try Google’s innovation strategy
Google is known for its innovation, having grown from a simple search engine to an Internet behemoth. How does it spur and support creativity throughout its workforce? Here’s the strategy as laid out on the Think With Google website:
• Establish a clear mission. The entire organization should know what you’re working toward, and why it’s important.
• Start small. You may have huge ambitions, but set realistic goals to begin. Be prepared to roll up your sleeves and commit to hard work in order to accomplish anything worthwhile.
• Strive for progress, not perfection. You’ll make mistakes. When an idea doesn’t work out, study what happened and then move on.
• Cast a wide net. Don’t limit yourself to your own organization or industry when seeking out ideas for new products or procedures. Look everywhere and keep an open mind.
• Share information. Creativity and innovation won’t flourish in a vacuum. Get your ideas out into the open for others to look at, and encourage co-workers to share their ideas with each other.
• Make use of data. Ideas alone aren’t enough. Gather data on your innovation efforts. Track what works, what the payoff is, how effective your new techniques and products are, and so forth. You’ll have a better idea of where to concentrate your resources.
• Take risks. Remember that failure isn’t final unless you don’t learn anything from it. Don’t be reckless with your organization’s resources, but be willing to go out on a limb for a good idea.
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