Building !deas

One of the biggest challenges with following up with commercial leads, prospects and customers is "What Do I Say?", what should be included in a follow up phone call, email, print mail piece. This is the biggest question commercial cleaning services ask me. Visit our website to see samples >>>> commercial cleaning marketing material

This is a quick blog on where to get links for your commercial cleaning website . Mainly what are some of the categories and main websites to get started generating traffic and letting the search engines (google) know you exist. One thing I want to point out is I am not an SEO expert or claim to be, this is more of a general overview or practical view for a commercial cleaning service, carpet cleaning service, etc. We keep hearing we need to get links for our website to crawl up the google rankings, so the first question is always but where? Here are some of the basics. Signing up for 50 directories is fine and basic local seo today but what we really want to do is then choose 5 and add information that people actually click on and stay. Better off having 1 good video then 10 crappy ones or 1 good article then 5 nobody reads. Read the full blog >>>>>>>>>> http://methodcleanbiz.com/2016/12/10/where-do-i-find-links-for-my-commercial-cleaning-website/

What is the purpose of a landing page? Many reasons, one is when prospects fill in the form information is automatically populated into the crm and automated routines can begin. These can be in the form of emails, reminders to follow up phone calls, links to your blog and e newsletters to name a couple. Watch the video and read the blog on creating commercial cleaning landing pages for specific prospects. http://methodcleanbiz.com/2016/11/30/sample-commercial-cleaning-landing-page/amp/

Sample Commercial Carpet Cleaning Business Plan This is a quick exercise on putting together a commercial carpet cleaning business plan. The goal is to create a quick 1 page business plan template that can be added to and changed over time. Now we can find plenty of software nowadays to create 30 page templates to submit to a bank or investor. This plan is more for us small business owners to actually use on a monthly basis or at least a couple times a year. The idea is to ask what if questions for our business and come up with a written plan of answers. This way when bad things do happen (and they will I can guarantee it) we have a pathway already set up of what the next move is. Read full blog and watch video here >>>>> Commercial Cleaning Business Plan

Carpet Cleaning Marketing Strategies, Realtor Preferred Vendor Programs This is a quick blog on marketing carpet cleaning to realtors and real estate offices, specifically in using preferred vendor programs. This marketing strategy is geared towards the residential market and I wanted to introduce the idea, most cleaners probably don’t realize that these programs exist locally and can be a great opportunity in some cases. How does a preferred vendor program work? Basically we pay a fee, usually a monthly installment of $100 to $300 depending on the size of real estate office. For this fee we get exclusive access to the realtors with contact information, access to the public office, events and maybe even a listing on their website. Exclusive depends on the individual company, most will try to keep contractors to 2-3 in each category. Is it worth it? YES, can be if you set up a routine to introduce yourself and stay in touch over the long term. In general referrals come from pe

In this blog we map out a marketing plan for commercial cleaning, janitorial and carpet cleaning businesses focused on the business to business market. Marketing Plan

This is a quick blog on marketing a tile cleaning business to local commercial accounts using an email template . This specific theme or value proposition is focused on restrooms, I know fun wow! Two things about commercial restrooms, one most modern buildings have tile and grout in their restrooms. Two the biggest complaints year after year for commercial accounts is the condition of the restrooms or restroom supplies. The goal here is not to provide daily or even weekly cleaning service but tile & grout steam cleaning, sealing and color seal. Most will probably be in the 2-4x year range but some high traffic buildings in retail or restaurants might be interested in monthly or bi-monthly. This can be a great way to get your foot in the door to cross sell commercial carpet cleaning jobs later on down the road or even put together packages of say carpets 2x year and tile 2x year. Marketing Tile Cleaning Email Template We started this email template with a headline “How can we keep