Marketing A Tile Cleaning Business

This is a quick blog on marketing a tile cleaning business to local commercial accounts using an email template. This specific theme or value proposition is focused on restrooms, I know fun wow! Two things about commercial restrooms, one most modern buildings have tile and grout in their restrooms. Two the biggest complaints year after year for commercial accounts is the condition of the restrooms or restroom supplies.


The goal here is not to provide daily or even weekly cleaning service but tile & grout steam cleaning, sealing and color seal. Most will probably be in the 2-4x year range but some high traffic buildings in retail or restaurants might be interested in monthly or bi-monthly. This can be a great way to get your foot in the door to cross sell commercial carpet cleaning jobs later on down the road or even put together packages of say carpets 2x year and tile 2x year.


Marketing Tile Cleaning Email Template


We started this email template with a headline “How can we keep our restrooms cleaner”. Seeing we are marketing tile cleaning specifically we included the picture of a typical commercial restroom with very nice looking white grout. A clear sign of cleanliness! The first paragraph starts off identifying the problem, #1 complaint in commercial buildings is the condition of the restroom. We then followed with some technical information on the most popular tile flooring and type of grout.


After identifying the problem we then offer our solution. Being specific and exclusive usually will get better results so we make sure to point out that we specialize in restoring or steam cleaning restrooms. Never want prospects to feel like this is a “me too” service but that you are an expert that can charge at least slightly more. Sealing or adding a protective barrier to prevent future staining is another great point to make although in some industry’s sealing is waste of money. For example if the customer uses bleach to clean the restrooms.


The final sentence is to magnify and plant the seed of setting up a routine or recurring service every quarter, bi-annual, etc. This is critical to success in commercial tile and grout cleaning, the whole benefit of commercial is making one sale that continues to provide revenue several times a year over many years. It really can add up and help keep your fixed marketing cost down.


Create A Tile Cleaning Marketing Plan →




Marketing A Tile Cleaning Business

Comments

Post a Comment

Popular posts from this blog

Sample Janitorial Brochure, Churches

Image
This was a quick overview of some ideas to think about when creating a commercial cleaning brochure, targeting churches. We started with a headline of “Don’t Take A Leap Of Faith with your next carpet cleaner”. The keyword here is faith, just a subtle way to let prospects know we understand their organization. Next to the headline is a picture tying into the headline of taking that leap of faith. The point here is we wanted to use keywords instead of being direct. To see sample janitorial brochure and read the entire blog >>>>> Building !deas
Read more

Commercial Carpet Cleaning Email Template

Commercial carpet and tile cleaning email marketing template and script. Dear Prospect Company introduces spot free cleaning program Recently, two manufacturing clients of ours started using our Spot Free carpet cleaning service. The purpose of the service to set up a simple, cost effective way to keep your carpets looking great year round. This service has been a resounding success so far, as the link to our blog shows in the before/after pictures. We have removed all the carpet stains that would have stayed for months or even years. Company can provide you with a simple, inexpensive carpet cleaning program to remove drink spills and deep clean the high traffic areas of your building. We can customize a program to focus only on the high use areas of your building and then spot clean on a regular rotation. Blog Link   I would like to schedule a brief 10 minute inspection and supply an estimate based on your needs. I can be reached anytime xxx-xxxx Thank You Shane Deubell Commercial Ca
Read more

How To Use Employees In Commercial Cleaning Ads

Image
With this advertising template the goal is exactly the same. We are not really trying to sell anything explicitly but just introduce ourselves. Using a real employee can be a great way to make your company more authentic and put a face, a real person behind the company. Let’s face it, nobody likes salespeople or ads but we do like meeting new people and making connections. To read the whole blog visit here >>>>>>>> Building !deas Blog
Read more