Carpet Cleaning Marketing Strategies, Realtor Preferred Vendor Programs

Carpet Cleaning Marketing Strategies, Realtor Preferred Vendor Programs This is a quick blog on marketing carpet cleaning to realtors and real estate offices, specifically in using preferred vendor programs. This marketing strategy is geared towards the residential market and I wanted to introduce the idea, most cleaners probably don’t realize that these programs exist locally and can be a great opportunity in some cases.

How does a preferred vendor program work? Basically we pay a fee, usually a monthly installment of $100 to $300 depending on the size of real estate office. For this fee we get exclusive access to the realtors with contact information, access to the public office, events and maybe even a listing on their website. Exclusive depends on the individual company, most will try to keep contractors to 2-3 in each category.

Is it worth it? YES, can be if you set up a routine to introduce yourself and stay in touch over the long term. In general referrals come from personal contact more than anything, so attending events and even speaking at a breakfast meeting will be the most effective. But real estate sales agents run around a lot and a good follow up routine can be very effective.

To read the full blog and video >>>>>>>> Marketing Carpet Cleaning To Realtors

Comments

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