Sample Carpet Cleaner Referral Marketing Campaign

Sample Carpet Cleaning Referral Marketing Campaign


Description: Generate more referrals from current customers

______________________________________________________________________________


Objective: A. generate more sales from customer referrals

B. stay in contact with current customers

C. plant the seed for future referrals

______________________________________________________________________________


Campaign: Offer all current customers $20 gift card to refer new business


Geography: All service areas


Time: 12 months


Why: to generate more sales $$


How: through direct mail postcards and email


Size: current database of 1000 active customers


Specs A.– Email

2 simple emails sent out, text only.


Specs: B- 2 postcard designs

Design #1- $25 visa gift card

Design #2- no $$ offer


4000 6×9 postcards sent 4x throughout the year

Alternate $ offer and no offer




Campaign Cost:

Total fixed Cost- $2400.00

Variable cost- $20 per referral


ROI Objective: 10% of customers

100 referrals x job average of $150 = $15,000


Fixed cost- $2400

Variable- $1000 ( assuming half took advantage of $20 and half didn’t)

Revenue- $15000

ROI- 4.4


Schedule:

May 1st – postcard $25 offer

July 1st- postcard no offer

Sept 1st- email

November 1st- postcard $20

January 1st no offer

March 1st- email


Value Proposition: A. Get $20 cash back



Sample Carpet Cleaner Referral Marketing Campaign

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